Segment Profiles

The profile should include the characteristics that were most statistically influential in determining group membership.

Data may include geographic, demographic, psychographic and/or behavioristic characteristics.
The profile should describe the segment members current behavior with regard to the product category. This should include descriptions of the benefits and features which are important to the group.
Ideally, the profile should describe the members buying power.

Ideally, the profile should give estimations of the segment size.

Ideally, the profile should describe the competition servicing the segment.

The profile can only be written after the segments have been established.

 

Click Here to return to Process of Segmenting

Copyright Dr. Nancy D. Albers-Miller, All Rights Reserved