Geographic Segmentation
The division of a population based on
geographic data, such level of urbanization, country of residence,
topography, etc.
(Pride and Ferrell).
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In career setting, organizations could, among
others, be segmented based on the location of the position, the location of the company
headquarters, as well as other geographic characteristics about the organization. |
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Physical location and
political boundaries - This will often include segmentation by state,
country, county, region, etc. This could also include the degree of internationalization (e.g. fully global
corporation, services a single metropolitan area)
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Climate - This type of segmentation divides
prospective buyers by weather related regions.
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Topography - This type of segmentation divides
prospective buyers based on geological conditions of the land, e.g.
coastal plains, mountains.
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Urbanization - This type of segmentation includes
urban, suburban, rural, etc.
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