Demographic Segmentation

Typically includes a division of population by numerical and categorical data about the consumers (such as age, sex, marital status). In a business-to-business context, demographic data includes numerical and categorical data about the business.


	Size of business (in number of employees and/or in revenues)
	Financial health of the organization (e.g. health of the stock, quarterly earnings)
	Years in business
	Business ownership (e.g. Privately held, publicly held, government, family owned, minority owned)
	Type of business formation (e.g. sole proprietorship, Limited liability partnership, S-corporation, corporation, stock characteristics)
	Type of industry, SIC code or other business classification identifier (e.g. manufacturing, services, retail, etc.)
	Businesses' type of customer (e.g. retail, business-to-business)
	Type of office location (e.g. headquarters, branch office, single location)
	The personal characteristics of the members of the organization (e.g. average age of the employees is 25, average age of the employees is 55).
	Physical characteristics of the location (e.g. state of the art facilities with new top of the line computers, 50 year old building with limited technological access.)
	Job description characteristics
		Job status (e.g. fulltime, part time, temporary, internship)
		Career level (e.g. entry level, mid level, senior level)
		Education requirements (e.g. no degree, Bachelor's Degree, MBA)
		Years of experience or experience type
		Skills required
		Amount of travel
		Compensation type (e.g. salary, hourly, commission)
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