The consumer buying decision process
looks at how consumers make buying decisions.
(Kotler and Armstrong)
The consumer buying decision
process is a systematic way of looking at how a consumer makes the
decision to purchase a product (any product) in a product category.
Marketers need to focus on
the entire buying process rather than just the purchase decision (Kotler
and Armstrong). The purchase decision is not even the first step.
This is the process that an organization uses to
determine that they have a need for a new person (e.g. the decision to
search for a candidate, the decision to promote a new partner, the
decision to admit a new member.)