Bases of Segmentation

A marketer . . . can choose one or several variables from an assortment of possibilities. (Pride and Ferrell)

	Bases of Segmentation
		Geographic Segmentation (Follow link for more information)
		Demographic Segmentation (Follow link for more information)
		Psychographic Segmentation (Follow link for more information)
		Behavioristic Segmentation (Follow link for more information)





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