The company's relationship with suppliers and other
channel members can affect its overall profitability.
With traditional products, consumers have some strong
expectations about location and availability. When consumers discover a
want or a need, they expect to be able to locate the product they want
quickly and conveniently. It is not unusual for a consumer to want
immediate gratification (e.g. they want it now, without having to wait
for it to be delivered at some later date) and they want the product end
up where they want to use it (e.g. they want to be able to take
it home with them.)
Your availability, both in time and in place, may give
you a competitive edge or leave you at a competitive disadvantage.
At this point in the plan, you are concerned with
estimating the availability needs, wants and expectations of
consumers in your target market and try to estimate the ability and
willingness of your competition to satisfy those consumer demands.
In a strategic career management context, typically the
concerns will revolve around:
When candidates are available to start.
Current location, where candidates are when the company
the candidate is willing to relocate.
the candidate expects to be compensated for relocation.
likely the candidate is to adjust to a relocation.
the candidate has relocation complications (e.g. a spouse or children
that may be unhappy about relocating.)
Your evaluation of the
competition should include any pertinent research which has been
conducted which might provide insight.