Differences between Exploratory and Conclusive

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A Comparison!

Research Project Component Exploratory Research Conclusive Research
Research Purpose General:  generate insight Specific: verify insight
Data Needs Vague Clear
Data Sources Ill-defined Well-defined
Data Collection Form Open-ended, rough Usually structured
Sample Small, subjective Large, objective
Data Collection Flexible Rigid
Data Analysis Informal, typically qualitative Formal, typically quantitative
Inferences/
Recommendations
More tentative More final
(Parasuraman, Grewal, Krishnan)

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