Corporate Survey

My name is Tricia Staudenmaier and I am a student in the Department of Marketing at Berry College, working under the supervision of Dr. Nancy D. Albers-Miller. The information gathered from this survey will be used to better understand the way a consumer feels about corporations. You must be 18 years of age or older to participate. There are no risks or benefits to you in participating in this survey. You may choose to participate or not. You may answer only the questions you feel comfortable answering, and you may stop at any time. If you do not wish to participate, you may simply exit this survey, with no penalty to yourself. If you do participate, completion and submission of the survey indicates your consent to the above conditions.

Please do not put your name on this form. The survey should take approximately 15 minutes to complete. Any questions or concerns should be directed to the principal investigator tricia.staudenmaier@vikings.berry.edu or nmiller@berry.edu

Consider a situation where you have recently learned about a company (The Firm, Inc.) because a loved one has applied to work for them. You do not know very much about the company, but you are interested in learning more. Assume that you saw the following information about the company and then answer the questions below.

 

Please indicate the degree to which you agree or disagree with the following statements.

Strongly
Agree		 Agree Neutral Disagree Strongly
Disagree		 Does Not Apply Prefer Not to Answer
My overall impression of The Firm, Inc. is very good.
My overall impression of The Firm, Inc. is very unfavorable.

Overall, I think I would be satisfied with The Firm, Inc.
I feel favorable about the corporate giving by The Firm, Inc.

I  feel favorable about the community involvement by The Firm, Inc.

I feel favorable about the position on women’s issues by The Firm, Inc.

I feel favorable about the position on ethnic minority issues by The Firm, Inc.

I feel favorable about the position on gay and lesbian issues by The Firm, Inc.

I feel favorable about the position on disabled minority issues by The Firm, Inc.

I would say positive things about The Firm, Inc. to other people.

  Strongly
Agree		 Agree Neutral Disagree Strongly
Disagree		 Does Not Apply Prefer Not to Answer

I would recommend The Firm, Inc. to others.

I would encourage friends and relatives to do business with The Firm, Inc.

I would consider The Firm, Inc. first when making a decision.

I would be willing do more business with The Firm, Inc. in the future

I would say positive things about The Firm, Inc. to others.
I would encourage friends and relative to utilize The Firm, Inc.

I would make an effort to use The Firm, Inc. for all of my needs.

The Firm, Inc.  is concerned about contributing positively to the community.

The Firm, Inc. contributes quite positively to their community.
People can rely on The Firm, Inc. to make a positive contribution to the community.
                 

Please select the best answer from the drop down menu to the right.
I am . . . Male Female
Prefer Not to Answer
What year were you born?
In what state do you currently reside?

 

 Thank you for your assistance.  If you know anyone else who might be interested in this survey would you please send this URL address to them and request their participation. 

If you would like to receive the results from this study, please send me an email request.

When you have completed your responses, please press the "Submit" button below.   

 This page was last updated on:   02/23/12